Peugeot Online Design
PEUGEOT ONLINE RE-DESIGN
A NEW VISUAL LANGUAGE AND TONALITY
2016-2017 | Düsseldorf | Havas Germany | The task was to redo the whole online appearance of Peugeot. I took this chance and redid pretty much everything. Giving Peugeot a new coat of paint and a more distinct visual language. What started with some tests and experiments became a new CI with all the bells and whistle. More than looking better than the past online adverts, it was also way more successful.
A NEW BRAND GUIDE
FOR ONLINE COMMUNICATION
I developed new CI guidelines and a new visual language for Peugeot online. A lot of this was very experimental and a first try. Most of the new formats are still used and the new design was received very well.
Two web concepts (left:VDX right: PageTakeover) of which the left one went into production. It became a staple for every new Peugeot launch.
Facebooks algorithm favors video content. That is why I put a lot of focus into cinemagraphs to push our posts to the top of the feed.
VDX microsites/banners
Through the years they became more feature complete and advanced.
Skin Page Plus
A very succesfull and interactive version of skin page banners.
FULL PAGE ADS AND CANVAS ADS
The new CI allowed to be way more free in the design of big full page ads. We also started adapting Facebook canvas ads to the german market.
