H&M Recycled Jeans
CHANGE IS A JOURNEY
Circular DenimThe first sustainable denim collection
2021-2022 | Hamburg | WynkenBlynken&Nod |
Sustainability needs change. That's why H&M wanted to change the way clothes are made. The result: the innovative Better Denim Collection, which is largely made from old clothing. With the launch campaign "Change is a journey," we showed that not only is H&M in a state of flux, but the brand's young target group is also constantly changing. No one understands this better than two of their social media idols: In this campaign, the successful content creators Feli (@videozeugs) and Oskar (@oskar.artem) take us on their own journey, on which they themselves keep discovering new sides to themselves.
CLIENTS: H&M
Artist Oskar and influencer Feli love to reinvent themselves.
That makes them perfect ambassadors for the transformation of the H&M brand.
That makes them perfect ambassadors for the transformation of the H&M brand.
From TikTok to store windows, H&M's styles and transformation can be experienced across all touchpoints. The success of the campaign confirms H&M on its way to even more sustainability and the Better Denim Collection will be further expanded.
