Dobendan Aufklärung gegen Antibiotika Missbrauch

Welcome in your personal bubble

A corona campaign before Covid-19 was a thing.

2017-2018 | Düsseldorf | Havas Germany | The daily misuse of antibiotics will lead to the immunity of Viruses in the near future. Our Client Dobendan wanted to make people aware of this issue and tasked us with developing an international campaign. Our approach was to show the bleak future through environmental storytelling. Inspired by video games like Dark Souls I wanted to convey a feeling and a story by showing, not telling. In retrospect, I think we captured what Corona did to our Society before we knew what Corona is. The TVC script, pre production preperation and print concepts are by me. I left Havas shortly before production started. CLIENTS: Dobendan

Unfortunately the script and the mood changed quite a bit after I left. It was supposed to be an intimate story of a couple in a much more colorful world contrasted with the bleak new reality. Most of my script stayed intact though and the storytelling through the environment stayed as well.