2015 | Düsseldorf | Havas Germany | The Granini brand needed more awareness and asked us to create a campaign that reaches millions. It also should be activating and inspiring consumers to engage with the brand. We just had to stick with the tonality of the brand, which made it a bit more tricky than expexted. We started with a simple idea: a shining bottle. That lead to us developing a mechanism that makes a bottle glow after opening it. After that we worked on building a campaign around it. Always look for the bright side in your life, and with granini your best times get even better. 10 of the shining bottles were spread randomly around germany, and those lucky fiew buying one won a granini designed mini.