AOK_AllesOK_2022
AOK
#AllesOK 2022
AllesOK 2022Youth Marketing
2020-2020 | Hamburg | WynkenBlynken&Nod |
Future, friends, party, pandemic: young people have these and many more topics on their minds. There's no room for paperwork and insurance BS. The AOK understands this and is helping on the social web with real added value that makes a healthy life easier.
The campaign #AllesOK communicates to young people: No matter what life brings - with our help and services everything is gonna be #AllesOK. In this way, it reaches the next generation with relevant content and turns them into future AOK customers. This campaign is a multi year effort to give the youth marketig of the AOK a fresh new facelift. CLIENTS: AOK
AOK x ELIF
Together with Elif we composed a new song for the brand to connect more to the young generations.
The goal was to create a good song first and foremost, one that is authentic, fits the artist, the listeners,
and as a bonus the brand.
Campaign 1: Mental Health and the problem of always being connected.
Campaign 2: Back pain is the biggest health problem of every generation.
Campaign 3: The coolest scars you can get, that are healthy, too.
