AOK_Social Media
Social Media harms your self image
Youth Marketing
2022-2022 | Hamburg | WynkenBlynken&Nod |
Social Media harms your self-image, self esteem and how you view beauty standards. Nothing new, but not drastically enough, in our opinion. To make it as clear as possible, we used the warning methods on cigarette packages to convey our message and even sneaked them in front of harmful content.
CLIENTS: AOK
In a print and OOH campaign we placed the ads in relevant places and magazines to increase the power of the message and make it more relevant to the reader. We also put Warning-Sign-Videos in front of harmful Social Content, either as Pre Rolls on Youtube or as Stories on Instagram. That way we reached those people, who are most affected. We also created a Social Sticker for users to further spread the message.
All Data and Facts we used in the campaign we gathered through an official study we conducted with the client.
