Kosmos 100 Jahre
KOSMOS Experimentierkästen 100 years campaignExperiments are not just for boys!
2021-2022 | Hamburg | WynkenBlynken&Nod |
Kosmos Experimentierkästen exists for 100 years. For it's birthday we wanted to do more than just celebrate ourselves. We looked at the brand and the product critically and recognized, that we still are reaching mostly one gender. So to start of the next 100 years, we reached out to parents asking them to find the scientific talents in their daughters.
CLIENTS: Kosmos Experimentierkästen
We wanted to show that it is a societal misconception, that only boys have talent in science.
Thats why we confronted the parents with their clichés in a fun and not judgemental way.
Thats why we confronted the parents with their clichés in a fun and not judgemental way.
