DWS Evil Zero
EVIL ZERO
A SYMBOL FOR THE INFLATION EATING YOUR SAVINGS
Three times midas silver winner
Three times midas silver winner
2017-2018 | Düsseldorf | Havas Germany | The European Central Bank (ECB) has set
the key interest rate for the euro zone at zero
percent. Therefore, people face a great loss
of money when it comes to earnings on their
conventional saving accounts. In order to familiarize savers in Germany with the
zero interest rate investment expert DWS brought
this wicked creature – the incarnation of zero
interest – to life in form of the Evil Zero.
In order to familiarize savers in Germany with the zero interest rate investment expert DWS brought this wicked creature – the incarnation of zero interest – to life in form of the Evil Zero. From the first scribbles to a fully animated creature.
