2017 | Düsseldorf | Havas Germany | The number 40.000 km sounds big. That is the distance you get when you put the dividends of DWS investors as 5 € bills in a row. But how big is it really and how do we symbolise it in an understandable but entertaining way? The client wanted us to deliver a lot of information, entertainment value and a fun way for potential investors to learn more about the fonds from DWS. Our idea was to stack the money and see how long the string would get. We found out, that it would pierce the globe and come out on the other side. So we went on a journey through the planet. We used mostly a social media approach and developed a micro site as well as a Canvas-AD for Facebook. This way we reached most of our viewers. This gave us a great way of telling an interactive story and having imaginative imagery. Visuals and Animations are done by me. (AfterEffects and Premiere used)