AOK_AllesOK
AOK
#AllesOK
AllesOKYouth Marketing
2020-2020 | Hamburg | WynkenBlynken&Nod |
Future, friends, party, pandemic: young people have these and many more topics on their minds. There's no room for paperwork and insurance BS. The AOK understands this and is helping on the social web with real added value that makes a healthy life easier.
The campaign #AllesOK communicates to young people: No matter what life brings - with our help and services everything is gonna be #AllesOK. In this way, it reaches the next generation with relevant content and turns them into future AOK customers. This campaign is a multi year effort to give the youth marketig of the AOK a fresh new facelift. CLIENTS: AOK
From polyamorous relationships to body positivity, relevant youth topics are linked to appropriate AOK services.
With useful content on the AOK and Influencer channels the campaign helps young people in their daily lifes.
Gen Z feels understood. The interaction rate on the AOK social channels increases by 380%.
#AllesOK to vibe to
"A-O-K" by social media shooting star Tai Verdes gives the campaign claim
its own sound with its positive vibes across all channels.
AOK is also offline present and guides young people. For example, with posters and flyers at universities.
