H&M Wearable Love
Wear who you love
What started as an innovation case became more relevant through Covid-19
2019-2020 | Hamburg | Wynken Blynken & Nod | H&M was about to launch an innovative fashion concept: clothing that can help it's wearer through technology to overcome physical distance between themselves and their loved ones. What started before Covid-19 became even more relevant in 2020. Our task was to create a lot of hype for the product and gauge interest in our target group. To show of the distinct features as well emotionalize the product we chose to produce a short lovestory. CLIENTS: H&M
1xSilver 3xBronze 2xAuszeichnug
The film
Produced by Element E.
Directed by Wolf&Lamm.
Script and Concept by Sebastian Weber,
Christian Baur and me.
Neuer Text„Wynken Blynken & Nod hat nicht nur sofort den Zeitgeist des Produktes erfasst, sondern eine H&M LAB Idee von Mode im Kontext von Technologie erlebbar gemacht.“
(Thorsten Mindermann, Regional Manager Central Europe)
The idea struck a chord. It reached more than 300 million people all over the world and was featured by opinion leaders such as Vogue, Huffington Post, RTL and HLN. It created a heated discussion in times of social distancing about the influence of technology.
