1x Shortlist D&AD | 4x Shortlist New York Festivals | 1x Silber New York Festivals | 1x Bronze New York Festivals | 2x Finalist New York Festivals | 4x Shortlist ADC | 2x Bronze ADC

2024 | Hamburg | JvM Sports | CLIENTS: Hyundai) Autonomous driving technology has not seen a successful launch in recent years. That’s why „73% of Americans don’t trust self-driving cars“ (American Automobile Association). It took Hyundai 10 years to test the safety of its technology, and now that they are ready to launch it globally, they face an even bigger challange: How to win people’s trust? We put Hyundai’s driverless technology to the ultimate test. A test everyone trusts. For the first time ever, a car is taking a driver’s license test.