HMG - The Bigger Draw
THE BIGGER DRAW
All eyes on Hamburg!
1x Gold CANNES | 1x Grand Prix ADC | 6x Gold ADC | 3x Silber ADC | 5x Auszeichnung ADC | 14x Shortlist ADC | 1x Wooden Pencil D&AD | 1x Clio Silver | 1x Gold New York Festivals |
1x Silber New York Festivals | 1x Bronze New York Festivals | 3x Finalist New York Festivals | 10x Shortlist New York Festivals | 7x SL One Show | 1x Merit One Show | 3x SL Max Award
2023-2024 | Hamburg | JvM Sports | CLIENTS: HMG (Hamburg Marketing) To kick off the EURO 2024, we wowed the world by presenting the biggest final draw of all time at Hamburg’s iconic port. 24 nations. 24 shipping-containers. One gigantic picture. To achieve this never seen before feat, over 100 port workers recreated the official live draw happening in Hamburg’s Elbphilharmonie. The impressive choreography sent an unmistakable message to everyone – great things start here.
1x Silber New York Festivals | 1x Bronze New York Festivals | 3x Finalist New York Festivals | 10x Shortlist New York Festivals | 7x SL One Show | 1x Merit One Show | 3x SL Max Award
2023-2024 | Hamburg | JvM Sports | CLIENTS: HMG (Hamburg Marketing) To kick off the EURO 2024, we wowed the world by presenting the biggest final draw of all time at Hamburg’s iconic port. 24 nations. 24 shipping-containers. One gigantic picture. To achieve this never seen before feat, over 100 port workers recreated the official live draw happening in Hamburg’s Elbphilharmonie. The impressive choreography sent an unmistakable message to everyone – great things start here.
The draw soon eclipsed our original goal of creating a memorable image to thrill the people of Hamburg.
Within 24 hours, the spectacle was not only the talk of Germany, but the entire world. Thanks to over 130 television broadcasts in more than 38 countries, we have shown how an historically boring and unemotional event can captivate the coldest of hearts.
Within 24 hours, the spectacle was not only the talk of Germany, but the entire world. Thanks to over 130 television broadcasts in more than 38 countries, we have shown how an historically boring and unemotional event can captivate the coldest of hearts.
