McDonalds X DBS - We The Invisible
WE THE (IN)VISIBLE
Together for more visibility in para sports
1x Preis der Medien, Deutscher Mediapreis | 1x Silber Spotlight Festival | 1x Bronze Spotlight Festival | 1x Shortlist New York Festivals | 2x Shortlist ADC
2023-2024 | Hamburg | JvM Sports | CLIENTS: MCDxDBS (Deutscher Behindertensport Verband) Despite outstanding performances, German Para sport lacks visibility. So how can we give para-athletes the attention they deserve? they deserve? In order to draw attention to the lack of visibility of Para athletes, we simply let them we simply make them disappear in our commercial. In the film, we show sports without showing the athletes. They are virtually invisible. In the middle of the film, we surprisingly break things up and bring out those who deserve more visibility and recognition with the motto "WE THE INVISIBLE".
2023-2024 | Hamburg | JvM Sports | CLIENTS: MCDxDBS (Deutscher Behindertensport Verband) Despite outstanding performances, German Para sport lacks visibility. So how can we give para-athletes the attention they deserve? they deserve? In order to draw attention to the lack of visibility of Para athletes, we simply let them we simply make them disappear in our commercial. In the film, we show sports without showing the athletes. They are virtually invisible. In the middle of the film, we surprisingly break things up and bring out those who deserve more visibility and recognition with the motto "WE THE INVISIBLE".
