Using the hype around the world cup 2026 to advertise FIFAs and Netflix Games new sim game and FIFAs new gaming strategy

2026 | Hamburg | JvM Sports | CLIENTS: FIFA x Netflix)  Together with FIFA we created the "FIFA Gaming Couch": a new IP to seat the entire gaming portfolio of FIFA - from Roblox to Netflix. And the first use was in the campaign for the new FIFA x Netflix game.

This couch didn't only travel through the entire US from east to west, but was also the centerpiece and host for some buzzing pop-up events in Hollywood, the Netflix House in Dallas or Miami Beach. And of course: We also had the pleasure of welcoming some of the most influential creators and cultural icons from beyond the traditional realms of football onto our couch to play FIFA games with us. Throughout the journey, we have been grateful to meet so many inspiring humans, featuring legends like Tony Hawk, Marco Reus, IShowSpeed or the Squid Game squad.

Recap

The final score: together with FIFA and our beloved indie partners from Episode.1 and BDX MEDIA, we created a first-of-its-kind cultural crossover between gaming, football and entertainment, spreading our message and mantra across the world's biggest sporting platform:
More games for more gamers.